Surfrider Save Trestles fundraiser

Spy Optic and Mike Losness Partner to Support Save Trestles Campaign Original Painting by Losness to Be Raffled Off; All Proceeds Go to Surfrider Foundation FOR IMMEDIATE RELEASE: Carlsbad, California July 14th, 2008 Spy Optic is pleased announce its partnership with surf athlete and team rider Mike Losness in support of the Save Trestles campaign and the Surfrider Foundation. Five dollar raffle tickets will be sold for an original painting of Trestles by Losness, who will draw the grand prize winner at the ASR tradeshow in September. The tickets will be offered along a month long Southern California retail tour and on Spy Optic’s website. One hundred percent of the proceeds from the raffle will be donated to the Surfrider Foundation. Mike explains his personal interest this cause, "I’ve grown up surfing Trestles since I was about 12 years old, and have a lot of memories from out there. From the walk down the trail to the wave itself, I know it is special to many surfers, not just to me. I really wanted to give back to this beach and wave that has given me and other surfers so many good days. Buy a raffle ticket and help save Trestles!" Matt McClain, Surfider’s Director of Marketing and Communications states, “It’s inspiring to see someone with Mike’s talent channeling his passion and energy back into the community. It’s obvious that Mike’s creativity extends well beyond his mind blowing performances in the water.” Mike’s painting will travel along the Southern California coast to participating surf shop locations. The tour will kickoff at Becker Surfboards in Huntington Beach where the painting will be displayed and five dollar raffle tickets will be sold from July 25th August 3rd. For anyone unable to view Mike’s painting in person along its tour, tickets will also be offered via Spy’s website. Spy is proud to offer the opportunity to not only own this unique piece of art and surf culture, but to assist in the fight to keep our oceans clean and safe. The grand prize winner will be randomly chosen and announced at ASR, Sept 6, 2008 (raffle winner need not be present to win). Runner up prize packages will also be awarded. For details on the shop tour and more info on Mike’s painting giveaway, please visit www.spyoptic.com/mikesart For more information on the Surfrider Foundation and the Save Trestles campaign, please go to www.surfrider.org About Spy Optic Spy Optic designs, develops and markets premium products for the action sports and youth lifestyle markets. Spy’s principal products, sunglasses and goggles, target the action sports market, including surfing, skateboarding, snowboarding, motocross, wakeboarding and skiing, and the youth lifestyle market within fashion, music, and entertainment. Spy’s innovative proprietary products utilize high quality materials, handcrafted manufacturing processes and engineered optical lens technology to convey premium quality, contemporary style, and progressive design. Spy is a wholly owned subsidiary of Orange 21, Inc. (NASDAQ:ORNG). About The Surfrider Foundation The Surfrider Foundation is a non profit grassroots organization dedicated to the protection and enjoyment of our world's oceans, waves and beaches. Founded in 1984 by a handful of visionary surfers in Malibu, California, the Surfrider Foundation now maintains over 50,000 members and 80 chapters worldwide.